Demand validation.
50Fold runs demand experiments before building so you can pivot quickly and avoid building something no one wants.
The work, done for you.
Here are a few examples of the work 50Fold can do for you:
Recruits target customers and books customer interviews.
SalesWrites the script and a brief for every call.
ProductTallies the answers into a go or stop call, with the numbers behind it.
ProductBuilds a pre-sale page with checkout.
MarketingPrices the pre-sale from what buyers pay today.
FinanceSends the checkout link to everyone who said yes.
Sales
Methods, ranked for your company.
The 50Fold Method includes various proven methods. What is selected is based on its fit for your specific company.
Pre-sale
A−Paying now is the strongest yes there is.
- First signal
- ~10 days
- Your tools
- Your payments provider, fees only
- Your time
- 10 min a week
- Who does it
- 50Fold
Interviews
B+Shows why buyers would pay, and what would stop them.
- First signal
- ~7 days
- Your tools
- Your calendar
- Your time
- 15 calls, 20 min each
- Who does it
- 50Fold books, you talk
Paid pilot or letters of intent
BOne agency saying yes can stand for 20 writers.
- First signal
- ~21 days
- Your tools
- None
- Your time
- 2 or 3 calls
- Who does it
- 50Fold drafts, you send
Waitlist test
C+Fast and cheap, but a sign-up costs nothing to give.
- First signal
- ~5 days
- Your tools
- A site builder, ~$15/mo
- Your time
- 20 min a week
- Who does it
- 50Fold builds, you post
Example grades. Yours will be tailored to your company.
Questions
Do I take the interviews myself?
Yes. Talking to buyers is yours, and it's worth it. 50Fold finds the people, books the calls, writes the script, briefs you and tallies the answers.
What if the answer is stop?
Then you saved months of building. 50Fold shows the numbers behind the call and what would change it. The decision is yours.
Why a pre-sale, not just a waitlist?
A sign-up costs nothing to give. A pre-sale asks for money, so it tells you more. 50Fold can run both and compare them.