Name each buyer's job on the homepage
The pricing tiers name buyers only by size, and the homepage names defense, healthcare and finance without saying what each gets.
Write the segment block and signup question, publish the variant on your homepage once you OK it, and track trial-to-paid per segment weekly to say when to scale or stop.
Get your free auditThe AI reviewer that catches the bugs, not the nitpicks
For startups: every PR reviewed with full codebase context in about 3 minutes, so a small team merges safely.
For regulated teams: self-hosted, air-gapped review with SSO and audit logs for defense, healthcare and finance.
Experiment
- Experiment
- For 2 weeks, show half of homepage visitors a block naming two jobs (startups merging fast with few reviewers, regulated teams needing self-hosted review) and ask team type at signup; compare trial-to-paid by segment.
- Go if
- Trial-to-paid rises 10% or more in the variant, or enterprise demo requests from regulated teams double.
- Stop if
- Conversion moves less than 3% either way after 1,000 trials per arm.