Email is personal. It is vital to today's knowledge worker and it has delivered huge commercial benefits resulting from the features of speed, immediacy, interconnectivity, time displacement and informality.
Management has many issues to consider when considering how to get the most from email.
Talk to anyone about email today and they will tell you how demanding it is and how stressed they are by having to deal with so much of it.
At an individual level the desired outcomes of an increase in efficient use of email are reductions in the time spent writing and reading email.
The organization as an entity incurs risk because of the email activity of its employees. This risk is expressed as exposure to legal proceedings where the company is the defendant.
The first stage in building an understanding of how to maximize email effectiveness is to address the issue of process. We are looking to maximize the productivity of people working within a system.