Everyone agrees that email practice needs to change. 50Fold's key insight is that changing email practice and behaviour at a network rather than an individual level drives performance improvement.
That's why 50Fold developed High Performance @ Email, a measurable and sustainable programme that changes the way people create, manage and think about email. It improves productivity (20%), reduces costs and lowers risk.

Email has moved from an exciting technological innovation to a business critical process which is now consuming millions of pounds worth of value every year and affecting everyone, everyday across the organisation.

Quite rightly, senior management are concerned that this once efficient tool is developing into a lumbering process. In particular, they'd like to address the amount of time and money spent on creating and managing email.

Senior management are also beginning to understand that as email becomes the dominant medium through which knowledge workers are choosing to operate, it shapes their behaviour.

This behaviour is now affecting the implementation of strategy, because it is driving the setting of priorities and influencing the way in which decisions are arrived at and communicated.