Everyone agrees that email practices need to change. 50Fold's key insight is that changing email practice and behavior at a network rather than an individual level drives performance improvement.
That's why 50Fold developed High Performance @ Email, a measurable and sustainable program that changes the way people create, manage and think about email.  It improves productivity (20% or more), reduces costs and lowers risk.

Email has moved from an exciting technological innovation to a business critical process which is now consuming millions of dollars worth of value every year and affecting everyone, everyday across the organization.

Understandably, senior management is concerned that this once efficient tool is now developing into a lumbering process.  In particular, they'd like to address the amount of time and money spent on creating and managing email.

Senior management is also beginning to understand that as email becomes the dominant medium through which knowledge workers are choosing to operate, it shapes their behavior.

This behavior is now affecting the implementation of strategy, because it is driving the setting of priorities and influencing the way in which decisions are arrived at and communicated.